What do you want from your Seattle web design company?
How about professionalism, creativity and the expertise to design your website for success? Or maybe you want to work with a search-marketing company here in Seattle, an online-marketing consultant who will be able to increase traffic to your web site? Either way, you have come to the right place.
Ability Multimedia is located right here in Seattle, and all of our web design and search marketing operations take place at our office on Lake City Way. Why choose a faceless company head-quartered in another state when you can work directly with a local team of web design and search marketing professionals? Our Seattle office is open for appointments during regular business hours.
We specialize in designing and marketing web sites for local small businesses within the greater Seattle area. Whether you need an informational web site designed, require a custom Ecommerce web site or want to get the most out of your present web site design by building web site traffic, Ability Multimedia can help.
Looking for a Seattle web design company?
Ability Multimedia is located in North Seattle, on Lake City Way. You will be working directly with the team building your website.
Call (425) 818 - 9099 to schedule an in-person appointment.
Excerpts from our blog:
What do we mean by Web Design?
January 26th, 2008
Some thoughts on Web design, with a strong nod to ?Treating design as art? a talk by Paola Antonelli, design curator at New York?s MOMA (Museum of Modern Art).
When we at Ability Multimedia talk about design, we are talking about the useful and functional characteristics, as well as the visual appeal of your Website. As designers we synthesize the technologies, the possibilities of the Web into the right design for you. We bring your business to the Web in a way that enhances it overall.
The initial value a designer of custom Websites offers is to help you sort through the many possibilities and help you decide which are right for your business. The next big step is to synthesize those parts into an original and unique Website that functions and expresses the character of your business.Better design results in a better Website. Because of our commitment to good design in the larger sense your Website will be more than the sum of it?s parts. It will function better, look better and enable site visitors to get more from using it.
Build your reputation as an expert
March 1st, 2008
An effective (and cost-effective) way to build your reputation as an expert is to write a blog on your business Website.
Used well, a blog is a powerful tool. Writing short articles increases the perceived value of what you have to offer. It builds your reputation as an expert in the field. When you write, you differentiate your company from competitors. By presenting useful information in a clear and accessible way, you demonstrate your professionalism and your value to your customers (and prospects too.)
A Life of Obscurity: the un-trafficked Website
March 25th, 2008
In the nineteenth century, Oscar Wilde wrote, ?The only thing worse than being talked about is not being talked about.?
In the twenty-first century, the chill of the un-trafficked website fills us with just such a fear. A website existing in obscurity is a wasted opportunity.
Search engines provide the greatest opportunity to be visible to and connected with the right audience. They are the most desirable and sometimes essential medium for publicizing and realizing the potential value of your Website. Obscurity is the result of missing this opportunity.
Since search engines are often the first audience for new Website content, they become the first judges of what is noteworthy or worthwhile on the web. Relevance is the criterion most discussed in search engine optimization (SEO) instructions, and that is a significant test. High rank begins with relevance to your desired keywords. Search engines are not interested in websites that are not relevant to the keywords. Websites that are not relevant rank low.
High rank begins with relevance, but that is only the beginning. After relevance comes interest. The search engine evaluates human interest in your Website. How many other Websites link to yours? Are those links relevant? How many visitors do you get? How long do they stay? Quality is also considered. A higher rank than similar sites also results when content seems worthwhile. What makes it worthwhile is that it is high quality, pertinent, useful, interesting, timely, fresh, unique, or the best of its kind. Low rank results when, at least from the perspective of the search engine, content fails some or all of these.
In the end we want people to visit and use our Websites. How does search engine optimization pertain to human visitors? Once you get the people to your website you must engage them with content that is high quality, pertinent, useful, interesting, timely, fresh, unique, or the best of its kind. As frustrating as it is to try to divine the set of magical properties that will bring your Website to the top of the search results, it?s a pretty good exercise in making a Website that does what you want to do anyway.
Short Overview of Search Engine Optimization
March 26th, 2008
To make your investment in your Website pay off, you want traffic to your Website. Most traffic is generated by search engines. Search engines return your Website in a list of results for specific keywords. To attract the right visitors to your Website, it must rank high on relevant keyword searches. Search engines rank according to relevance, and interest.
Using search algorithms, three of the main things they analyze are:
- Website content
- Number and quality of links to your Website
- Quantity and length of visits
Search engine optimization, meaning optimizing your Web strategy for keywords your target users are likely to use can put you higher on the list. It is unlikely that your Website will be returned at or near the top of the list in a competitive category unless an SEO strategy is defined and implemented.
An SEO strategy should include:
- Optimization of Website content for keywords on each page
- List of desirable links
- Plan to obtain links
- Ongoing monitoring of progress and maintenance of rank for keywords
- Specific list of the desired keywords
Opportunities for SEO come rapidly and sometimes disappear just as quickly. If appearing high in the list for a specific keyword or keywords is important, optimization should be an ongoing effort. Search engine optimization is a specialty in Web design, requiring a specific set of skills. It is possible for a Website owner with a significant amount of time to spend to learn those skills, but it is usually more cost effective to add SEO services to your Web design budget. Collaborating with a skilled SEO specialist will give solid results that allow you to begin to see the ROI you want from your Website.