Ability Multimedia

Build your reputation as an expert

March 1st, 2008

An effective (and cost-effective) way to build your reputation as an expert is to write a blog on your business Website.

Used well, a blog is a powerful tool. Writing short articles increases the perceived value of what you have to offer. It builds your reputation as an expert in the field. When you write, you differentiate your company from competitors. By presenting useful information in a clear and accessible way, you demonstrate your professionalism and your value to your customers (and prospects too.)

~Dianne Bengtson
Partner, Ability Multimedia

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