Build your reputation as an expert
March 1st, 2008An effective (and cost-effective) way to build your reputation as an expert is to write a blog on your business Website.
Used well, a blog is a powerful tool. Writing short articles increases the perceived value of what you have to offer. It builds your reputation as an expert in the field. When you write, you differentiate your company from competitors. By presenting useful information in a clear and accessible way, you demonstrate your professionalism and your value to your customers (and prospects too.)
~Dianne Bengtson
Partner, Ability Multimedia
Tags
- Blogging for SEO
- SEO Content Writing
- Copywriting for Web
- Content Relevance Score
- Small Business Marketing
- Expert Reputation
- Ability Multimedia Copywriting Services
Related Blog Topics
- Turning Pay-Per-Click Campaign Leads into Customers for Local Businesses
- Websites that Build Local Businesses
- Short Overview of Search Engine Optimization
- A Life of Obscurity: the un-trafficked Website
- Build your reputation as an expert
- What do we mean by Web Design?
- Updating website content yourself, some thoughts on the hows and whys